If you've noticed listings in the Data Broker Removal tool that don't quite match your name, age, or location, you're not alone. This can be confusing at first, so we’re here to explain why this happens and why it's still important to remove these items.
How Data Brokers Gather and Build Profiles
Data brokers collect information from a wide variety of public and semi-public sources, including:
Public records (voter registrations, court filings, property records)
Social media activity
Purchase histories
Loyalty card signups
Online surveys and forms
Marketing lists from third parties
From there, they use algorithms to piece together "profiles" based on patterns and assumptions. This is not a perfect science. In fact, it often leads to errors, outdated records, or profiles that are a blend of multiple people who share similar names or have overlapping data points (like a former address, age range, or even a relative's information).
Why You Might See Inaccurate or Mixed Information
The reason you're seeing records that aren't a perfect match is because our system scans for both exact matches and items that are similar enough to your known information that they could be tied to you in a broker’s database.
These mismatches happen because data brokers:
Often merge similar identities into one profile
Don't always verify their data for accuracy
Prioritize quantity of data over quality
Even if an item looks unfamiliar, it may still be linked to your personal details behind a paywall that the general public can’t see. Our removal process helps ensure these potential vulnerabilities are addressed before they spread or are sold to third parties.
Why We Recommend Removing These Items
Even if something doesn't look like you at first glance, here's why it's smart to remove it:
It could be affecting your digital footprint: Data brokers may sell this mixed information to advertisers, insurers, or background check companies.
It helps reduce future resurfacing: Removing every variant of your data helps prevent it from being republished in future scans.
It prevents mistaken identity risks: Mixed profiles can lead to inaccuracies that may affect credit, employment screenings, or insurance quotes.
By removing these items now, you're proactively minimizing your exposure, protecting your reputation, and reducing your overall digital footprint.
Still Have Questions?
If you're unsure about a specific listing, feel free to reach out to our support team. Your privacy is our top priority, and we’re here to help you navigate the process every step of the way.